Editorial Board   

Mr. Rajagopal

Venkat Rajagopal

Professor, Pacific International Hotel Management School

Venkatraman Rajagopal known as Venkat is currently a lecturer teaching hospitality and tourism management subjects at Pacific International Hotel Management School in New Plymouth, New Zealand. Venkat holds a degree in Commerce, a Masters in Business Administration and a Masters in International Hospitality Management. With more than 20 years experience in the hospitality industry, Mr. Rajagopal has worked his way up in all departments of the industry, holding senior management positions such as Director of Finance, Director of Food and Beverage and General Manager. He has worked with city hotels, beach resorts and game parks, in India, Middle East, Africa and New Zealand. Most of the properties have been owned and operated by such well known chains as the Indian Hotels Company Ltd., (which owns and operates Taj and Taj groups of hotels in India and abroad), Intercontinental Hotels, The Kempinski Group, (Leading Hotels of the World), Preferred Group of Hotels, Stamford Plaza and Sheraton to name a few. Mr. Rajagopal has also been responsible for computerization of front office, food and beverage and interfacing of the same with back office accounts for one of the best beach resorts in Mombasa, Kenya, East Africa. He is very proud to have introduced “expatriate business” as one of the important segments for a city hotel in Nairobi, Kenya. Mr. Rajagopal has conducted many training sessions and workshops for middle and senior management staff in the hotel industry as part of “Training within Industry”, and has also been guest lecturer at the Institute of Hotel Management, Catering Technology and Applied Nutrition in India. Mr. Rajagopal has chosen to live and work in New Zealand because of the unprecedented growth of the hospitality and tourism sector within the country. In recent times that has resulted in increased opportunities for skilled and qualified personnel.

Mr. Rajagopal can be contacted at 649-835-0535 or venkatr@pihms.ac.nz

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.