Editorial Board   

Mr. Arenas

John Arenas

Chief Executive Officer, Worktopia

A recognized authority on flexible workplace strategies and a founder of Worktopia, John Arenas brings to the innovative company more than 20 years experience in commercial real estate. For 12 years of that time, he was involved in developing and operating business centers and globally marketing work mobility products. For the past 15 years, Mr. Arenas has been involved in helping to make companies operationally automated through software development. As chairman and CEO of STRATIS Business Center, Inc., Mr. Arenas brought the company from start up in 1997 to a successful merger with Regus Business Centres (RGU: London Stock Exchange) in which first round STRATIS investors realized an eight-fold return. Prior experience also includes tenure as a commercial real estate lender for Citigroup, and project engineer for Turner Corporation. Mr. Arenas holds a B.S. degree in civil engineering from Rutgers University and a Masters degree in business administration from the University of Michigan. Worktopia, Inc. is the global leader in On-Demand Workspace procurement services with over 1,000 workspace venues in 50 countries, including short meeting space, term office space and virtual offices on demand. For more information visit www.worktopia.com

Mr. Arenas can be contacted at 914-468-0812 or john.arenas@worktopia.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.