Editorial Board   

Ms. Roberts

Janine Roberts

Director of Sales and Marketing, Tradavo

Janine Roberts is the Director of Sales and Marketing for Tradavo - a retail services company that specializes in the design, optimization and supply needs of the hotel retail industry. Miss Roberts works with over 2,000 hotels to improve retail profitability and automate the daily management of hotel lobby shops allowing General Managers to focus their efforts on hospitality while meeting the desired retail revenue goals of hotel executives and management companies. In 2008, Janine developed and implemented the Retail Services element of Tradavo to provide hotels complimentary assistance in selecting assortments, merchandising and effectively pricing inventory to maximize profitability. She also created the highly successful Grand Opening Program to help general managers preparing for a pending grand opening to launch their retail operation with all best practices in place upon opening.

Ms. Roberts can be contacted at 303-883-2335 or jroberts@tradavo.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.