Editorial Board   

Mr. Leopold

Gary Leopold

President & CEO, ISM

Gary Leopold is President and Chief Executive Officer of ISM, a Boston-based advertising and marketing firm that specializes in the travel and leisure industries. Among their clients are Four Seasons Hotels and Resorts, American Express, Emirates, Harley-Davidson, Foxwoods Resort Casino, Massachusetts Port Authority (Massport) and Harley-Davidson. Prior to joining ISM, Gary was the corporate director of public relations for Sonesta International Hotels Corporation, overseeing 13 hotels worldwide. Gary is a past president of the Hospitality Sales and Marketing Association International (HSMAI) and currently serves on their Board of Directors as well as on the Board of the HSMAI Foundation. He is the founder of the HSMAI Golden Bell Public Relations Awards and Golden Click Web Awards, and a co-founder of the Annual Travel Awards Night dinner. A noted expert in travel marketing, he has taught and lectured on the subject at Cornell, Boston University, University of New Hampshire and many other colleges and organizations. He's also written articles for Business Travel News, HSMAI Marketing Review, Successful Meetings and other industry publications. Mr. Leopold is also the recipient of the Albert E. Koehl Lifetime Achievement Award in travel advertising from the Hospitality Sales & Marketing Association International (HSMAI), an honor he shares with Michael Eisner and Sir Richard Branson, among others. He is also the current president of the MAGNET global agency network.

Mr. Leopold can be contacted at 617-353-1822 or gleopold@ismboston.com

Coming up in January 2021...