Editorial Board   

Ms. Dochen

Dee Dee Dochen

Founder & Owner, DDD Marketing Communications

Working since 1980 to help businesses and organizations manage their messages, Dee Dee Dochen founded DDD Marketing Communications in 1994 on an established record of professional service, personal attention, creativity and collaboration. Ms. Dochen's marketing communications career has its roots in the hospitality industry. As Director of Convention Sales for the Austin (Texas) Convention & Visitors Bureau in the mid-80s, she fine-tuned the notion of combining creative ideas and a team of "specialists" - hotels, attractions, restaurants, musicians - to help manage the message of, in that case, a city. In 1988, she moved to Washington, D.C., and served as a Director of Public Relations and Marketing Programs for Marriott International, Inc. It was here that she gained deep experience in integrated communications, affiliate marketing with Fortune 500 companies, crisis communications, and in creating and executing marketing communication solutions for a nationwide network of hotels. In late 1994, Ms. Dochen relocated to Houston and opened her business with Marriott International, Inc. as a client. She has since expanded both her client reach and her network of affiliated professionals, surrounding herself with associates and partners who share a commitment to excellence and enthusiasm for results. Ms. Dochen is an active community leader, involved with organizations that support the arts, children with special needs, human and civil rights, and education.

Ms. Dochen can be contacted at 713-432-7575 or ddd@dddmc.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.