Editorial Board   

Mr. Boni

Paolo Boni

President & Chief Executive Officer, VFM Leonardo, Inc.

Paolo Boni has been leading VFM Leonardo's vision and strategic direction since 2001. Under his leadership, the company has expanded globally and now has over 80,000 hotels, over 30,000 travel related website partners worldwide and the largest online visual content distribution network for the travel industry. As a recognized travel industry expert, Mr. Boni frequently speaks at major travel conferences on subjects relating to online travel marketing, online hotel merchandising and rich media. Since 2003, Mr. Boni has been a regular speaker and panelist at Hotel Electronic Distribution Network Association (HEDNA) conferences, including HEDNA Miami 2003, Frankfurt 2006 on and New Orleans 2008 on the transformation of distribution, customer experience, consolidation and the future of the online travel industry. In 2006, Mr. Boni spoke at the Eye For Travel - Travel Distribution Summit's (TDS) in Europe and Chicago, on the impact of rich media on consumers' hotel booking decisions and the Travelcom conference on using compelling content to build hotel brands online. He was a panelist on destination marketing to young adults at the Educational Seminar For Tourism Organizations (ESTO) and the online marketing roundtable at the MMG Vail Summit Senior Travel Executive Forum. More recently, Mr. Boni presented at the Hotel Association of Canada's Annual Conference 2008 on guerrilla marketing and marketing in the 21st century. Mr. Boni holds an LL.B. from Osgoode Hall Law School (1993) and a B.A. Economics from McGill University (1989). He was formerly a Partner with leading Canadian business law firm, Davies, Ward, Phillips & Vineberg LLP, practicing in securities and corporate law with an emphasis on corporate finance, mergers and acquisitions. VFM Leonardo is the leader in online hotel merchandising with the largest, universally accepted online visual content distribution network (VNetwork) for the global travel industry. VFM Leonardo's VBrochure and VScape products leverage the distribution capabilities of the VNetwork and are the most effective visual content management and merchandising systems available to hoteliers today. For more information about VFM Leonardo, visit http://www.vfmleonardo.com

Mr. Boni can be contacted at 877-593-6634 or press@vfmleonardo.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.