Editorial Board   Guest Author

Dr. Bremser

Kerstin Bremser

Professor, Pforzheim University of Applied Sciences

Kerstin Bremser has been Professor of International Business at the Pforzheim University of Technology, since 2008. After completing training in industrial management and studying European Management, Prof. Bremser began her professional career in the department of strategic management consulting at McKinsey & Company.

In 2000, Prof. Bremser moved to internal management consultancy at Degussa AG. At the same time, she commenced her doctoral studies at the University of St. Gallen (HSG) in Switzerland which she finished in 2004. By September 2003, she was also working professionally in Switzerland as Key Account Manager and later Assistant Sales Manager for construction chemicals.

Since her appointment to the Pforzheim Institute of Applied Sciences, Prof. Bremser has been involved in teaching and research related to strategic issues as well as crisis management in the tourism industry and cultural difference between Europe and South America. Her articles are published in renown international journals (International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Services Industries among others) where she also serves as reviewer.

Prof. Bremser belongs to several international research teams that currently focus on the impact of the Covid-19 pandemic on tourism. The first articles are due to be published in 2021. In 2016 she received the Emerald Literati Network Awards for Excellence for a paper on gender-specific decision making in the tourism sector. Due to her professional experience she was from 2017 to 2018 a member of the Intertalentum Scientific Advisory Board of Automous University, Madrid, Spain to select post-doctoral candidates for Marie-Curie Fellowships.

Prof. Bremser is also a member of different evaluation bodies (e. g. DAAD, AQAS). She regularly serves as guest lecturer at various Spanish-speaking universities (ESAN - Peru; Universidad del Pacifico, Peru; Coruña University, Spain), and is fluent in German, English, Spanish, French, and Portuguese.

Please visit http://www.hs-pforzheim.de/ for more information.

Dr. Bremser can be contacted at +1 818-397-4630 or kerstin.bremser@hs-pforzheim.de

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.