Editorial Board   Guest Author

Ms. Kay

Rana Kay

President, Rana Kay Communications

Rana Kay is an award-winning public relations and marketing practitioner with 18 years of experience leading communications strategies in the hospitality, lifestyle and real estate industries.

Ms. Kay has spent over 12 years with Southern California-based management company Evolution Hospitality, supporting public relations and marketing efforts for its portfolio of owned and managed hotels and resorts across the United States including Hyatt, Sheraton, Hard Rock, Hilton and Marriott brands, as well as a number of independent lifestyle properties.

Ms. Kay has served as Director of Public Relations for the acclaimed Hard Rock Hotel San Diego for over a decade crafting and maintaining the property's star-studded reputation as San Diego's leading lifestyle property to see and be seen. She recently took her expertise in communications strategy, out-of-the-box planning, messaging architecture, crisis communications, media training, media relations, brand storytelling, celebrity and influencer seeding, broadcast partnerships and content creation to her own PR and marketing consultancy with a focus on travel and hospitality, food and beverage, casino gaming and commercial and residential real estate.

A seasoned spokesperson, Ms. Kay has been interviewed by countless top-tier outlets including the Los Angeles Times, USA Today, Travel Channel, San Diego Union-Tribune, NBC San Diego and more, and her byline has appeared in HotelExecutive, San Diego Daily Transcript and the San Diego Business Journal.

Ms. Kay has served as a mentor for public relations students, spoken on the industry in classes and at conferences and served on the Board of Directors of the Public Relations Society of America, San Diego/Imperial Valley chapter.

Please visit http://www.ranakaycomms.com for more information.

Linkedin Profile: https://www.linkedin.com/in/ranakay/

Ms. Kay can be contacted at +1 619-251-4249 or rana@ranakaycomms.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.