Editorial Board   Guest Author

Ms. Draheim

Amy Draheim

Founder, ABD Creative

Amy Draheim is the founder of ABD Creative, a marketing agency specializing in hospitality. After publishing her novel, which won a New York Public Library Award, Ms. Draheim traded fiction writing for steaks and spas. She has gained a robust portfolio of travel, hospitality and lifestyle clients around the world since then—working as a marketing strategist to develop and execute campaigns that do more than sell a room, they inspire.

Ms. Draheim continues to build her agency offerings including 'Marketing In A Box', a monthly subscription service which provides small hotels with tools to improve their in-house marketing efforts and track their results. The monthly subscription includes access to a dashboard and a dedicated consulting call.

At the start of the pandemic, Ms. Draheim launched her podcast, How To Share, as a resource for hospitality and marketing professionals during uncertain times. Each week, she covers a timely topic on adapting to the current direction of marketing and the future of travel, including conversations with industry leaders.

Based in Bend, Oregon, Ms. Draheim documents her travels on her blog, The Traveler's Journey, where she has worked with Travelpro, Walla Walla Wine Alliance, and Red Travel Mexico. A published author, marketing expert, podcaster and blogger, her unique career experiences have formed her one-of-a-kind perspective as a storyteller. Her multi-hyphenate status enriches her creative thinking and results for her clients.

Please visit http://www.amydraheim.com for more information.

Linkedin Profile: https://www.linkedin.com/in/amy-draheim/

Ms. Draheim can be contacted at +1 305-677-3904 or amy@abdagency.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.