Editorial Board   Guest Author

Ms. Quinn

Florence Quinn

President & Founder, Quinn PR

Florence Quinn has a near-clairvoyant ability to anticipate trends, cut to what is important and seemingly pull creative ideas out of a hat. Her marketing intelligence has sparked some of the most effective hotel and travel PR ideas and campaigns of our time.

An artist at heart, Ms. Quinn believes that great work has simplicity, inspiration and form. "Like the grid beneath a Jackson Pollock painting." Her vision and work ethic have nurtured and shaped her into a strategic powerhouse of brand storytelling that builds audiences, produces revenue and transforms brands. "We apply CMO thinking and a 360° approach to operate at the intersection of magic and math," says Ms. Quinn. "Our guiding principle is attraction over 'selling.'"

As a heavily decorated winner of nearly every award available to PR professionals and having appeared on a number of magazine covers, Ms. Quinn coaches and inspires her team to find the best strategic and creative solutions then measure them against the client's brand and goals.

Shark Tank-shark and business-mogul Barbara Corcoran agrees: "The amazing thing about Florence is that she's an extremely creative individual, and on top of that she's able to transfer that inspiration to the people who work with her so she's able to build a giant creative team. Do you know how unusual that is in the PR business?"

A Connecticut native, Ms. Quinn keeps letters received from Katharine Hepburn while at Smith College in her office as a reminder to be an independent thinker. She resides in Westport with her son, dog and gardens.

Please visit http://www.quinn.pr for more information.

Linkedin Profile: https://www.linkedin.com/in/florenceq/

Ms. Quinn can be contacted at +1 212-868-1900 or fquinn@quinn.pr

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.