Editorial Board   Guest Author

Ms. Sigler O'Grady

Jamie Sigler O'Grady

Founding Partner, J Public Relations

As the visionary leader of J Public Relations, Jamie Sigler O'Grady has built the powerhouse agency, combining an exacting mix of methodical media relations, unrivaled strategy and next-level service to transform clients into brand pillars.

Ms. O'Grady's two-fold philosophy that relationships always come first and PR and social campaigns should forever speak for themselves, has catapulted JPR to one most respected agencies in the public relations travel, tourism and lifestyle space.

Ms. O'Grady's penchant for innovation and risk-taking, set new expectations within the agency landscape. Wielding that rigor and ideology, she and her like-minded team don't just deliver-they redefine the results. Ms. O'Grady is a master on all matters crisis management and has become the go-to strategist within the industry.

Ms. O'Grady grew up working in the tourism business in her native Cape Cod, her insider knowhow set her apart when starting her agency from the ground up, but fast forward, it's the fabric of JPR, where being authorities is the core of company culture. PR aside her true talent lies in the recruitment, mentorship and establishment of a team that genuinely matches the caliber and service standards of her clientele. Her renowned roster includes Vail Resorts Hospitality, Vail Mountain Resorts, Baja California Tourism, Disney, The Ritz-Carlton, Pendry Hotels, Visit Utah, The Mulia Bali, Under Canvas, Relais & Chateaux, Waldorf Astoria Los Cabos Pedregal, Rancho Valencia Resort & Spa and The Hotel Del Coronado.

JPR named by the New Yorker Observer's "Power 50" PR Agency List as one of the most powerful PR firms in the country in 2014, 2015, 2016, 2017, 2018, 2019 and top in tourism category all of those years. JPR was named "Small Agency of the Year" Under 10 Million in US and Canada by PR News 2015. Ms. O'Grady was bestowed the prestigious 2012 Edward L. Bernays Eva Irving Community Service Award by the PRSA San Diego chapter. She is an active board member of YPO Coastal San Diego.

Please visit http://www.jpublicrelations.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/jamie3/

Ms. Sigler O'Grady can be contacted at +1 619-255-7069 or jamie@jpublicrelations.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.