Editorial Board   Guest Author

Ms. Anseeuw

Michelle Anseeuw

Founder , Valorem Group

A seasoned professional, whose experience includes over 30 years with some of the biggest names in hospitality, Michelle Anseeuw most recently served as the Regional Vice President of Sales and Marketing for Highgate Hotels. In her role, Ms. Anseeuw has overseen the largest full-service properties in her portfolios, with her territory encompassing independent as well as branded assets throughout the Southeast USA and the Caribbean.

Prior to working with Highgate, Ms. Anseeuw's experience included Regional Sales Management positions with Hersha Hospitality Management, as well as with the world-famous Eden Roc Resort Miami Beach and Morgans Hotel Group, in addition to her experience with Valorem Group and InterContinental Hotels Group.

Ms. Anseeuw is fluent in Spanish & French. She has a B.S. in Hospitality and an MBA in International Business, She is also a Certified Meeting Planner (CMP) and a Certified Hotel Sales Executive (CHSP) and a graduate of the FBI Citizens' Academy. She enjoys scuba diving, motorcycles, orchids and of course, travel.

Valorem Group is an innovative alternative to traditional sales/marketing and staffing options, offering commitment free sales and marketing during this time of uncertainty on a short-term contract. Valorem Group provides 100% of marketing support to the sales initiatives of hotels, targeting leisure travelers and group business.

The experts at Valorem Group have worked for over 180 hotels including leaders in the industry such as IHG, Hilton, Marriott, Silken, Morgans. Services include public relations, social media, email, digital media, programmatic and artificial intelligence. All results are driven by metrics, covering all segments.

Please visit http://www.valoremgroup.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/michelle-anseeuw-chsp-cmp-mba-04aa244/

Ms. Anseeuw can be contacted at +1 561-324-9629 or manseeuw@valoremgroup.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.