Editorial Board   Guest Author

Ms. Criaris

Marissa Criaris

Executive Vice President of Business Development, EmpireCLS

Marissa Criaris in the Executive Vice President of Business Development for EmpireCLS, the leader in luxury ground transportation. With over 22 years of experience in the industry, Ms. Criaris is one of the most recognized women in the ground transportation sector. A part of EmpireCLS' Senior Management team, she reports directly to David Seelinger, Chairman and CEO.

She began her career at EmpireCLS as a reservationist in high school and gradually worked her way up for over two decades. During her career at EmpireCLS, Ms. Criaris was an integral part of two of EmpireCLS' mergers - one with Empire's largest competitor in 2005 and most recently with Wilshire imousine, a Los Angeles-based limousine company. During her tenure she had overall responsibility of the global call center and also designed the implementation of various dedicated industry and corporate teams (aviation private jet companies as well as an Ultra team to run global artist tours and CEO travel). She has been in charge of the global events team, sales, and during her tenure as the head of the customer care team, Ms. Criaris implemented an initiative to extend customer care hours 24/7 with a strict policy to call customers every time there was an issue in real time.

Ms. Criaris is currently responsible for the global sales and marketing team and works to streamline company-wide operations as they impact the overall customer experience and guest touch points. Additionally, she manages many of EmpireCLS' top corporate and entertainment accounts to ensure these VIP clients receive the discreet, professional,and premium-quality service for which the company is renowned. She is in charge of managing the second highest book of business with long-standing relationships with Fortune 500 companies, entertainment companies, and tour managers.

Ms. Criaris is a graduate of Pace University with a Bachelor of Science degree in Business, Management, and Marketing.

Please visit http://www.empirecls.com for more information.

Ms. Criaris can be contacted at +1 800-451-5466 or executiveteam@empirecls.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.