Editorial Board   Guest Author

Mr. Stoll

Martin Stoll

Founder & Chief Executive Officer, Sparkloft Media

Martin Stoll is the founder and CEO of Sparkloft Media, a social-first creative agency with offices in Portland (Oregon), Atlanta (GA), Washington (DC) and Miami (FL). With more than 30+ years of experience in the global travel industry, he has worked with clients in North and South America, Asia and Australia to create cutting-edge marketing programs by using data to better understand consumers. Under  Stoll's leadership, Sparkloft Media has worked with clients such as Marriott, Hilton, Kimpton, One&Only Resorts and Atlantis Paradise Island on projects in more than 20 countries around the world, winning numerous awards including several HSMAI Adrian Awards.

Sparkloft Media's perspective is that in today's world, social media is fundamentally impacting most aspects of our lives and should therefore be used as part of marketing, recruiting, B2B sales, market research, product development or design initiatives. Sparkloft supports its clients with social media strategy, content marketing, community management, trend reporting, social media co-ops, training and education, social commerce, integrated campaigns and influencer programs. 

Before founding Sparkloft Mr. Stoll worked for 15 years for Lufthansa German Airlines in sales and marketing in Europe, North and South America. A world explorer who has been to more than 70 countries, he spends the time that COVID-19 makes travel impossible cooking the national dish from each country (in alphabetical order) with his teenage kids. The last country they tackled was France: Coq au vin with Lyonnaise Potatoes and a coconut cake from French Polynesia as a dessert.

Please visit http://www.sparkloftmedia.com for more information.

Mr. Stoll can be contacted at +1 503-974-6103 or martin@sparkloftmedia.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.