Editorial Board   Guest Author

Mr. Kriegel

Jeremy Kriegel

Partner, Marshall, Gerstein & Borun LLP

Jeremy R. Kriegel, a partner at law firm Marshall, Gerstein & Borun LLP in Chicago, focuses his practice on design and mechanical patent matters. Mr. Kriegel reliably guides his clients in such industries as medical devices and consumer products, across all phases of the product life-cycle.

Mr. Kriegel's clients find he readily grasps complex IP rights and business issues, building from his training in mechanical engineering. Detail-oriented by nature, he navigates clients toward optimal business positions through careful counsel and forward-thinking intellectual property strategies. His approach to design patents leverages clever strategies to obtain broad, yet practical, protection of ornamental designs for physical articles as well as static and dynamic graphical user interfaces.

To date, Mr. Kriegel has obtained over 500 design patents for clients, including several animated graphical user interfaces for a global Internet solutions provider.

In addition, he served as patent interference counsel in cases ranging from paper shredders to window shade pull devices and steered an industry-leading maker of injection-molded components for drainage, septic tank components, construction and consumer products through a myriad of patent, trademark, copyright and trade secret issues, from early design through product launch and beyond.

Mr. Kriegel has been named an "IP Star" in Managing IP's 2016 - 2019 IP Stars Survey (fka the World IP Handbook and Survey) and selected to Illinois Super Lawyers® for Intellectual Property, 2017 - 2020. He was also selected as a "Leading Lawyer" by the Law Bulletin Publishing Company.


Please visit http://www.marshallip.com/ for more information.

Mr. Kriegel can be contacted at +1 312-474-9561 or jkriegel@marshallip.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.