Editorial Board   Guest Author

Mr. Fantoni

Renato Fantoni

Director, HPS Hotel Reservations

Renato Fantoni has worked in the Hotel and Travel industry for over 3 decades. As a director and owner of London based HPS Reservations, he has developed the company, which was established in 1971, from a hotel representative to a marketing and reservations hub promoting many independent properties around the world to the UK travel market.

Mr. Fantoni has also been involved in education and development for many years too. He is a work-place performance coach/trainer and specializes in helping people develop their personal and corporate potential. The inspiration for this came from realizing that tourism is a people oriented activity and that learning & development concerns itself with the same.

Mr. Fantoni lectures in tourism at two London universities and is an assessor and writer for an examination board whose courses are taken in many countries. He is the author of a book called The Beautiful Mind Game which takes methods and lessons from the sport of Soccer and transposes them into the work place. He is currently writing a book about the psychology of travel and how to balance traveler's experiences with the skills of 21st Century travel professionals.

Mr. Fantoni's personal website / blog deals with the art and science of travel. He has a penchant for comparing and contrasting disconnected topics to come up with new ways of seeing and perceiving. His perspective when writing is like an anonymous voyeur. Like a fleeting tourist observing a few moments of somebody else's life with some impunity. And the lesson? The lesson is to do this yet you must still ensure you maintain distance, discretion and respect

Mr. Fantoni's writing peers out through a porthole at many varied things and focuses on: Travel\Hotels, Leadership, Coaching, Education & Football.  By assuming the position of a tourist Mr. Fantoni believes he can purloin the outside (objective) view while being aware that his state of passing through will still affect what lies below.

Please visit http://www.tourister.co.uk for more information.

Linkedin Profile: https://www.linkedin.com/in/renato-fantoni-8886864/

Mr. Fantoni can be contacted at +44 208-446-0126 or renato@fantoni.info

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.