Editorial Board   Guest Author

Mr. Harroch

David Harroch

CEO, Booking Ninjas

David Harroch is a Miami based entrepreneur with a passion for digital transformation, especially in the hospitality industry. He has worked on numerous projects in efforts to make his passion a reality. His most recent, the Booking Ninjas system, which comprises of a Salesforce-based PMS and CRM, represents his goal for the future of the hospitality industry.

The Booking Ninjas system features technologies that are key drivers to digital transformation in any industry, including smart communication features, Artificial Intelligence, Cloud computing, structural data analysis, and many other productive business tools. It draws on the fact that there is currently a huge need to make good use of business data while providing unforgettable guest experiences and optimizing business flows as efficiently as possible.

For over 10 years, Mr. Harroch has worked extensively in different sectors of the hospitality industry, providing his services as a consultant and an entrepreneur. He founded several businesses over the years, adding to his vast understanding of business and digital interoperability in the hospitality industry.

As an observer of the industry, Mr. Harroch has written several articles about how all sectors of the hospitality industry can take advantage of the recent innovations in the IT industry and use them to drive substantial growth and improve customer service. The articles can be found in the Booking Ninjas website blog, and as guest posts in major online publications.

Mr. Harroch has a degree in Technology Management from Georgetown University, and a Finance MBA degree, from Bar Ilan, Tel Aviv, Israel. He currently resides in Miami, South Florida, where he conducts most of his business operations.

Please visit https://www.bookingninjas.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/david-m-harroch-booking-ninjas/

Mr. Harroch can be contacted at +1 917-600-2345 or ceo@bookingninjas.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.