Editorial Board   Guest Author

Ms. Romero

Rosa Romero

Director of Sales & Marketing, The Ritz-Carlton, Washington, D.C.

Rosa Romero has been the Director of Sales and Marketing at The Ritz-Carlton, Washington, D.C. since December 2019. She joined The Ritz-Carlton, Washington, D.C. after working The St. Regis Atlanta as Director of Sales and Marketing since 2016.

Prior to joining The St. Regis, Ms. Romero worked in her native Spain with Starwood Hotels for more than 15 years. Born and raised in Spain, she has worked in Dublin, London, Madrid, Basque Country, Atlanta and now, Washington D.C.

Ms. Romero began her career in operations at the five-star Westin Palace Madrid for five years. In 2005, she became the global account manager in the Starwood Sales office for the Iberia Region (Spain and Portugal). In 2011, she was promoted to Director of Sales and Marketing at the Hotel Marques de Riscal, a Luxury Collection Hotel.

Ms. Romero was recently awarded the 2015 President's Award EAME by Starwood in recognition of her leadership and integrity and for closing a record-breaking year in occupancy and revenue per available room at the Hotel Marques de Riscal.

Ms. Romero holds a master's degree in English Philology from the University of Alicante and a diploma in Marketing and Strategic Planning for Hotels from the University Francisco de Vitoria and is fluent in both English and Spanish.

At The Ritz-Carlton, Washington, D.C., Ms. Romero is passionate about working with an iconic brand that resonates across so many generations. Celebrating her 19th year of being in the hospitality industry, she is proud to join The Ritz-Carlton brand in such an exciting era for the luxury hotel.

Please visit http://www.ritzcarlton.com/en/hotels/washington-dc/dc for more information.

Ms. Romero can be contacted at +1 202-835-0500 or Rosa.Romero@ritzcarlton.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.