Editorial Board   Guest Author

Mr. Strickler

Craig Strickler

U.S. Managing Director, Valor Hospitality

Craig Strickler joined Valor as Director of Operations in 2018 after spending more than two decades in various facets of the hospitality industry.

After receiving his Bachelor's Degree in Hospitality Management from Webber International University, Mr. Strickler began his career in the hospitality industry with Hyatt Hotels and worked his way through the Rooms Division with leading roles in housekeeping, front office, reservations, revenue management, and security. His Hyatt tenure spanned more than 13 years and five hotels across the U.S. and the Caribbean.

In early 2015, Mr. Strickler joined Charlestowne Hotels in Charleston, SC as Regional Director of Operations. In this role, he was responsible for all areas of hotel operations, from pre-opening development through post-opening operations. He assisted in the initial launch of Graduate Hotels, overseeing the operations in five of the first six properties in the new and growing brand. During his tenure with Charlestowne Hotels, Mr. Strickler led operations at luxury inns, select service independent hotels, and branded downtown properties in locations across the U.S.

At Valor, Mr. Strickler oversees hotel operations across the Valor U.S. portfolio. He strongly believes in the development of his team, and focuses his time on grooming and mentoring leaders throughout the company.

Valor Hospitality Partners is a full service hotel management, acquisition and development company offering an array of services including site selection, product selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening hospitality management and operations management.

Please visit http://www.valorhospitality.com for more information.

Linkedin Profile: https://www.linkedin.com/in/craigstrickler

Mr. Strickler can be contacted at +1 601-500-0448 or cstrickler@valorhospitality.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.