Editorial Board   Guest Author

Ms. Corwin

Jennifer Corwin

Senior Manager, Customer Insights, J.D. Power

Jennifer Corwin is the Senior Manager of Consumer Insights for Travel & Hospitality Intelligence and Digital Solutions at J.D. Power. She is responsible for thought leadership and providing insights and analyses in the company's Voice of the Customer research across the travel and hospitality and digital sectors.

Ms. Corwin's work spans multiple industry verticals within Travel & Hospitality Intelligence (hotels, airlines, rental cars, airports, cruise lines, loyalty programs, and destinations) and across multiple industries within Digital Solutions (automotive, insurance, utilities, banking, wealth, telecom, and travel and hospitality).

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe. J.D. Power provides industry leading benchmarks, analytics and customer insights across the Banking & Payments, Wealth & Lending, Telecommunications, Insurance, Health, Travel and Utilities sectors through its Global Business Intelligence division.

Ms. Corwin has been with J.D. Power for more than seven years. Prior to assuming her role within the consumer insights team, she provided industry insight and thought leadership within the Travel & Hospitality Intelligence oversight and management of the company's three major syndicated studies from a research operations standpoint: the North America Hotel Guest Satisfaction Index Study; the North America Airline Satisfaction Study; and the North America Rental Car Satisfaction Study.

Ms. Corwin earned a bachelor's degree in biomedical sciences and women's studies from Western Michigan University.

Please visit http://www.jdpower.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jennifer-corwin-1008/

Ms. Corwin can be contacted at +1 248-680-6406 or Jennifer.Corwin@jdpa.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.

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