Editorial Board   Guest Author

Mr. Clough, MAI

Rod Clough, MAI

President - Americas , HVS

As President of HVS Americas, Rod Clough brought together all U.S. Consulting & Valuation offices under common ownership and has revolutionized the way the company is led and managed. Mr. Clough oversees strategy execution for HVS throughout all its Americas locations and divisions.

HVS is the nation's leading consulting firm that is laser focused on the hospitality sector. The firm provides expertise through every phase of ownership across a wide range of hospitality assets. We help clients succeed in the complex consulting arena, from feasibility studies to exit strategies and everything in between.

Mr. Clough's tenure with HVS spans almost 25 years, during which time he has played an important role growing the company from a handful of locations across the Americas to 40. He has done this primarily by fostering an extraordinary corporate culture built on a foundation of excellence, service, and appreciation.

Mr. Clough is a Designated Member of the Appraisal Institute (MAI) and a state-certified general appraiser. His consulting experience encompasses all hotel property types and brand segments, including convention center headquarters hotels; resorts and full-service hotels; select-service hotels; limited-service and extended-stay hotels.

In 2007, Mr. Clough coordinated the appraisals of nearly 200 properties associated with the $26-billion sale of Hilton Hotels to The Blackstone Group, an unprecedented transaction in the history of the international lodging industry and, to date, the largest assignment undertaken by the firm.

Mr. Clough also spearheaded the re-launch of HVS Brokerage & Advisory (U.S. division) in 2018 and continues to innovate the way HVS does business every day.

Please visit http://www.hvs.com for more information.

Linkedin Profile: https://www.linkedin.com/in/rod-clough-mai-6986a410/

Mr. Clough, MAI can be contacted at +1 214-629-1136 or rclough@hvs.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.