Editorial Board   Guest Author

Ms. Turner

Kristina Turner

Corporate Director of Ecommerce & Marketing, Paramount Hospitality Management (PHM)

Kristina Turner is the Corporate Director of eCommerce & Marketing for Paramount Hospitality Management (PHM).  In her role, Ms. Turner is responsible for all traditional and digital marketing initiatives including paid media campaigns, public relations, social media, reputation management, customer engagement, and search optimization.  She and her team work to effectively drive awareness and direct bookings to their portfolio of hotels and resorts.   

A passionate and motivated professional, Ms. Turner is an expert who has a deep knowledge of the hotel industry as well as digital media.  Prior to her current position, she served as the Area Director of Marketing for Villas of Grand Cypress and The Grove Resort Orlando, where she oversaw a multi-million-dollar marketing strategy which included online advertising, public relations, social media, website content management, email campaigns, promotional activations and more.  Before that, she spent approximately 20 years with Hilton Worldwide where she worked her way up the ranks.  She eventually became the Director of eCommerce where she led a team of 16 people covering more than 600 independent franchise hotels in Florida, Latin America/Caribbean and the Southeast Atlantic regions.  Ms. Turner began her career in the hospitality industry at the Hilton in the Walt Disney World® Resort.

Throughout her career, Ms. Turner has been recognized for her hard work and dedication.  In 2018, she and her partner agency, were recognized as an Adrian Award Silver Winner at HSMAI for their "Look to Book" Remarketing Campaign. She was nominated for Hilton Worldwide's Circle of Excellence Award for three consecutive years and in July 2014, she was selected as part of Hilton's High Performer program, which targets the top performers in the company. 

Ms. Turner graduated Cum Laude from Everest University in Ft. Lauderdale, Florida where she earned her Bachelor of Science in Business Administration.  

Please visit http://www.paramounthospitality.com for more information.

Ms. Turner can be contacted at +1 321-593-1416 or kturner@phmemail.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.