Editorial Board   Guest Author

Mr. Concannon

Lance Concannon

EMEA Marketing Director, Meltwater Social

Based in London, England, Lance Concannon is the EMEA marketing director for the social media monitoring and management software provider, Meltwater Social.  A key element of his role is advocating the use of social data and analytics to help businesses communicate better with their audiences and identify both the opportunities and potential risks which frequently become first visible in social.

Meltwater Social, formerly Sysomos, was acquired by Media Intelligence provider, Meltwater, in 2018 and the company has now integrated the two platforms to provide users with the ability to analyse their print, digital, broadcast, and social media brand mentions in a single tool.

Prior to joining Meltwater, Mr. Concannon worked as an agency-side PR and communications consultant, and began focusing on social media in 2005, helping global brands understand how best to make use of emerging social technologies. In this early period, he built one of the market's first social media monitoring platforms, Prompt Blog Monitor, which was awarded the Best New Product in the 2007 B2B Marketing Awards.

Mr. Concannon's client experience includes major B2B and B2C organizations such as Accor, Sofitel, BP, IBM, Oracle and Vodafone. During his career in social, he has managed a wide range of campaigns including blogger outreach, influencer marketing, crisis comms, content programs, viral videos and infographics.

Mr. Concannon began his career in technology journalism for some of the world's leading consumer and business tech publishers. He spent a decade charting the rise of technologies such as the home PC, smartphones, the internet, and social media. 

Please visit http://www.meltwater.com for more information.

Mr. Concannon can be contacted at +44 02071837754 or lance.concannon@meltwater.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.