Editorial Board   Guest Author

Dr. Jaddoud

Hicham Jaddoud

Senior Director of Hospitality, North Star Mohican Casino|Resort|Golf Course

Dr. Hicham Jaddoud has over 12 years of hospitality, tourism, and gaming management experience. He held various management positions with some of the most reputable hotel companies such as Sheraton, Marriott, and the Ritz-Carlton.

Dr. Jaddoud comes from a family of hoteliers and was exposed to the hotel business at a younger age. He attended hotel school in Perpignan, France and started working with Starwood Hotels in the south of France. At this stage he learned how to apply the principles and lessons of hospitality business to real life. It was fascinating and transformed his interest in hospitality and tourism management issues into a passion.

Dr. Jaddoud obtained a Bachelor's Degree in Hospitality and Tourism Management before moving to the US where he joined Starwood Hotels & Resorts in the Midwest. He managed multiple hotel segments from full-service convention hotels to upscale resorts and independent properties.

Dr. Jaddoud completed his MBA in Management in 2011 and obtained a Doctorate in Business with research in Hospitality's Organizational Behavior in 2017 from Georgia State University. He is fluent in English and French and is certified by the American Hotel & Lodging Association.

Dr. Jaddoud has published several articles in the areas of Employee Stress Coping, Reflection Tendencies, Technological Advance in the Hotel Industry, and Managerial Stress in the Hospitality Industry.

Dr. Jaddoud serves on the Board of Directors of the Junior Chamber of Atlanta and is the 2017 World Affairs Council China Fellow. He is a Research Associate at the Center for Engaged Business Research at Georgia State University and serves as a Hospitality Graduate Program Mentor at the J. Mack Robinson College of Business.

Please visit http://www.northstarcasinoresort.com for more information.

Linkedin Profile: https://www.linkedin.com/in/dr-hicham-jaddoud-mba-chrm-880bb88/

Dr. Jaddoud can be contacted at +1 314-436-4863 or hicham.jaddoud@gmail.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.