Editorial Board   Guest Author

Mr. LeBlanc

Brad LeBlanc

Senior Vice President & Chief Development Officer, Best Western Hotels & Resorts

In 2019, Brad LeBlanc joined the executive team for Best Western® Hotels & Resorts as Senior Vice President & Chief Development Officer.

Mr. LeBlanc reports directly to David Kong, President and CEO of Best Western Hotels & Resorts, leading sales and development efforts for North American expansion of the Best Western core brands, Sure Stay Collection® by Best Western, Executive Residency by Best Western®, VIb®, GLo®, Aiden® by Best Western, Sadie® by Best Western, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western.

In recent years, Best Western Hotels & Resorts has transformed into a modern and innovative global hospitality powerhouse with 16 distinctive brands in key markets across the world. Now boasting more than 4,500 properties in nearly 100 countries and territories worldwide, the company offers hotel solutions to suit guest and developer needs in every chain scale segment, from economy to luxury.

As Senior Vice President and Chief Development Officer, Mr. LeBlanc drives the growth of Best Western in North America across the company's diverse portfolio of brands.

An industry veteran with 30 years' experience in hospitality, Mr. LeBlanc joined Best Western's executive team. Most recently, he served as Senior Vice President of Franchise & Partner Development with Serendipity Labs, in the new shared workspace "Coworking" office segment with a network of hospitality-focused workspaces meeting demand for an expanding mobile workforce.

Prior to that Mr. LeBlanc successfully built multiple lodging brands across North America in his position as Vice President of Development for Choice Hotels and U.S. Franchise Systems.

Please visit http://www.bestwestern.com/en_US.html for more information.

Mr. LeBlanc can be contacted at +1 813-335-2800 or brad.leblanc@bestwestern.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.