Editorial Board   

Mr. Cheatham

Michael J. Cheatham

Director of Sales Recruitment, Hyatt Hotels Corporation

Michael J. Cheatham is the director of sales recruitment for Hyatt Hotels Corporation and President of Inspired Solutions and Associates. In his position with Hyatt, Cheatham's responsibilities include recruiting candidates for management positions in sales, catering and convention services, developing directors and senior level managers, assisting in the training of entry level and junior managers and those areas with regards to employee satisfaction, retention, motivation and recognition. He also is a member of Hyatt's Diversity Council and reports directly to Fred Shea vice president of sales for Hyatt Hotels Corporation. Cheatham's prior hospitality experience includes sales positions with Marriott Hotels in Colorado, Florida, Pennsylvania, Virginia and the corporate offices in Maryland. He joined Hyatt in 1994 and held the positions of associate director of sales in Illinois and Louisiana and director of sales in New Mexico. Cheatham founded Inspired Solutions & Associates in 2003. In this position, he oversees a consulting group that specializes in sales training, individualized coaching and inspired presentations. He has inspired audiences across the U.S. ranging in size up to 5000. Cheatham presently serves as a national board member for the Make-A-Wish Foundation of America and has since October 1999. His involvement began in 1990 as a volunteer for the Southern Florida Chapter. Since that time, he has served as a volunteer with chapters in Illinois, Louisiana and Ohio and on the local boards in New Mexico and Southeastern Pennsylvania.

Mr. Cheatham can be contacted at 312-750-8028 or mcheatha@corphq.hyatt.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.