Editorial Board Guest Author

Nate Lane
Senior Director Business Development, Pegasus
Nate Lane is a senior global director of business development, product development, and agency operations with 10+ years of experience driving growth and innovation as an intrapreneur. He has led teams and business lines for B2B/B2C SaaS/PaaS marketing technology providers, digital advertising networks, data-sharing marketplaces, software developers, and hardware manufacturers.
Mr. Lane's formal education includes an MBA & BS in Internet Marketing and he has taught at the college-level on such topics as digital marketing, social media, revenue management, and promotions strategy. He joined Travel Tripper & Pegasus in early 2016 to lead and scale the Web Agency group and focus on building products and services to empower hoteliers to take back control and level the playing field with OTAs - in turn increasing direct booking contribution and revenue share.
As of today, the Web Agency group works with hundreds of hotels and Nate has moved into a sales and business development role, overseeing the West Coast North America territory and strategic digital enterprise accounts.
Since 2017, Mr. Lane has become an expert on a major challenge facing the hotel industry, website ADA Compliance. While witnessing the rise of ADA Compliance lawsuits and the risk that hotels face when achieving compliance is not taken seriously, he led the initiative to build and operationalize the first ADA Compliance Real-Time Monitoring Platform available to hotels. In addition, the web design and web development teams within Pegasus embrace Inclusive Design as a standard, not an afterthought.
Please visit http://www.pegs.com for more information.
Mr. Lane can be contacted at +1 628-999-2741 or nate.lane@pegs.com
Author's Articles

- Deceptive Digital Marketing Practices Hotels Should Watch Out For
- By Nate Lane, Senior Director Business Development, Pegasus

- Why a Diversified Vendor Strategy is a Recipe for Failure
- By Nate Lane, Senior Director Business Development, Pegasus

- How Hotels React to Google Travel and Intent Based Search
- By Nate Lane, Senior Director Business Development, Pegasus