Editorial Board   Guest Author

Mr. Lane

Nate Lane

Senior Director Business Development, Pegasus

Nate Lane is a senior global director of business development, product development, and agency operations with 10+ years of experience driving growth and innovation as an "intrapreneur". He has led teams and business lines for B2B/B2C SaaS/PaaS marketing technology providers, digital advertising networks, data-sharing marketplaces, software developers, and hardware manufacturers.

Mr. Lane's formal education includes an MBA & BS in Internet Marketing and he has taught at the college-level on such topics as digital marketing, social media, revenue management, and promotions strategy. He joined Travel Tripper & Pegasus in early 2016 to lead and scale the Web Agency group and focus on building products and services to empower hoteliers to take back control and level the playing field with OTAs - in turn increasing direct booking contribution and revenue share.

As of today, the Web Agency group works with hundreds of hotels and Nate has moved into a sales and business development role, overseeing the West Coast North America territory and strategic digital enterprise accounts.

Since 2017, Mr. Lane has become an expert on a major challenge facing the hotel industry, website ADA Compliance. While witnessing the rise of ADA Compliance lawsuits and the risk that hotels face when achieving compliance is not taken seriously, he led the initiative to build and operationalize the first ADA Compliance Real-Time Monitoring Platform available to hotels. In addition, the web design and web development teams within Pegasus embrace Inclusive Design as a standard, not an afterthought.

Please visit http://www.pegs.com for more information.

Mr. Lane can be contacted at +1 628-999-2741 or nate.lane@pegs.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.