Editorial Board   Guest Author

Mr. Jacobson

Michael Jacobson

President & CEO, Illinois Hotel & Lodging Association

Michael Jacobson has served as President and Chief Executive Officer of the Illinois Hotel & Lodging Association (IHLA) since October 2018.

Mr. Jacobson brings an exciting level of visibility for Illinois' hotels throughout the state, garnering significant political influence for the organization with leadership in both Springfield and Chicago. He has been instrumental in key legislative victories (some of them 15 years in the making) for the industry, including increasing the lodging per-diem for state employees; striking a compromise on the Fair Workweek Ordinance that balanced predictability for employees and flexibility for employers; and working with state legislators to pass legislation protecting hotel employees from sexual harassment and prevent human trafficking in hotels.

Previously, Mr. Jacobson served as the Senior Director of Industry Relations and Political Engagement of the U.S. Travel Association (USTA). With USTA since 2010, Mr. Jacobson contributed to a dynamic organization made up of 1,200 member organizations, 65 employees and $34M in revenues.

Beginning as a Coordinator, then Manager, overseeing USTA's political action committee (PAC) and grassroots advocacy, he quickly rose to Director of Industry Relations and Political Engagement, and then Senior Director. He built fundamental relationships both locally and nationally with elected officials and senior-level leaders in the travel industry. In addition to his business development and member retention responsibilities, he also led the charge in political engagement activities - including grassroots advocacy, state-based campaigns and PAC fundraising.

Mr. Jacobson's expertise led to numerous speaking engagements for USTA, where he has shared industry insights at travel industry conferences and state-level lobby days. One of USTA's most successful initiatives, Mr. Jacobson also spearheaded "Travel Talks," a site visit program connecting members of Congress with local travel leaders.

Mr. Jacobson holds a BA in Political Science from Seton Hall University, and remains active in the alumni community. An advocate for the American Cancer Society, he sits on the Global Relay For Life Leadership Team and founded Seton Hall University's annual effort. Global Relay For Life enables cancer leagues around the world to increase their visibility and generate cancer awareness, outreach and income while building survivorship, volunteerism, and advocacy efforts in their communities.

Mr. Jacobson also serves as a Trustee on the Illinois Township District 214 Education Foundation Board of Trustees.

Please visit http://www.illinoishotels.org for more information.

Mr. Jacobson can be contacted at +1 312-346-3135 or mjacobson@illinoishotels.org

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.