Editorial Board   Guest Author

Mr. Neal

Bob Neal

Principal, Cooper Carry

As a principal in Cooper Carry's Hospitality Studio, Bob Neal has directed the design of hospitality-related projects in the United States, Caribbean, Africa and the Middle East.

Mr. Neal is particularly focused on the design of upper upscale and luxury properties and specializes in conference and convention hotels, boutique properties and resorts. He has practiced architecture for 39 years, specializing in hotel design since joining Cooper Carry in 1988. His work has been recognized by the American Institute of Architects (AIA), the Urban Land Institute (ULI) and the National Register of Historic Places as well as various other national and local associations for design excellence and urban responsibility.

In additional to the development of Columbia Place in Washington, D.C., Mr. Neal is responsible for leading recent projects including the 1,175-key Washington, D.C. Marriott Marquis Hotel & Convention Center; the 600-key Hilton Cleveland Downtown in Cleveland, Ohio; the 217-key Kimpton Tryon Park Hotel in Charlotte, North Carolina; the 325-key Hotel at Avalon and Alpharetta Conference Center in Alpharetta, Georgia; the forthcoming 800-key Kansas City Loews Hotel designed for maximum connectivity to the new Kansas City Convention Center; and the historic renovation of the 88-year-old, art-deco style El Paso Plaza Hotel into a 131-room, upscale boutique travel destination in El Paso, Texas.

Mr. Neal received his Bachelor of Architecture from Virginia Polytechnic Institute and State University and worked as a designer at Harry Weese & Associations and Clark Tribble Harris and Li prior to joining Cooper Carry. He is licensed in 21 states, Puerto Rico, US Virgin Islands and is certified by the National Council of Architectural Registration.

Please visit http://www.coopercarry.com for more information.

Mr. Neal can be contacted at +1 404-240-9532 or bobneal@coopercarry.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.