Editorial Board   Guest Author

Ms. Sedeno

Amy Sedeno

Executive Director & Partner, Carolyn Izzo Integrated Communications (CIIC)

A pro in the hospitality and tourism industry with over seven years of experience, Amy Sedeño is the Executive Director and Partner at Carolyn Izzo Integrated Communications (CIIC) which includes the Quintana Roo Tourism Board and Barbados Tourism Board (Latin America) accounts.

Ms. Sedeño's destination experience includes work with the Dominican Republic, Acapulco, Chile, and Guatemala. In addition to destinations, she has an extensive roster of properties under her belt, including Marriott International Inc., where she supported nine brands and more than 79 properties in Mexico and Latin America and Palladium Hotel Group.

Ms. Sedeño has also worked with Grand Lucayan (Bahamas), Solmar Group (Los Cabos), Mexico Grand Hotels (Los Cabos), Hotel El Ganzo (Los Cabos), Cala Luna hotel (Costa Rica), Casa del Mar (Los Cabos), Hyatt Ziva and Hyatt Zilara (Mexico and Jamaica), Caribe Hilton, Hilton Puerto Vallarta Resort, Krystal Grand Hotel Group (Mexico), Aliz Hotel Times Square (New York), and Atlantic Hotel & Spa (Florida).

Ms. Sedeño has also spearheaded campaigns for high-profile Real Estate clients, including the launch of Rancho San Lucas, a real estate and resort development in Los Cabos and the first to feature Greg Norman-branded oceanfront Estates and Vivo Resorts, a development in Puerto Escondido, Oaxaca by two-timeOlympian, Cary Mullen.

Within the Food and Beverage sectors, Ms. Sedeño has executed campaigns for ProChile promoting Chilean wine and olive oil products in the U.S. as well as the launch campaign of Bordeaux-based winemakers Barton & Guestier in top target markets. She's Wine & Spirit Education Trust (WSET) certified and holds French Wine Scholar and Spanish Wine Scholar certifications from the Wine Scholar Guild.

Ms. Sedeño is also an active contributor to luxury publications Caribbean Living and Swanky Retreats.

Please visit http://www.ciicnews.com for more information.

Ms. Sedeno can be contacted at +1 305-677-3904 or asedeno@ciicnews.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.