Editorial Board   

Mr. Hart

Jeff Hart

General Manager, Los Angeles Airport Marriott

Jeff Hart is General Manager of the Los Angeles Airport Marriott.

Through over 33 years in the hotel industry, 30 of which have been served with Marriott International, Mr. Hart has forged a highly recognized career through opening, repositioning and transforming strategically important hotel assets for several Marriott properties. His hotel management experience has taken him throughout the United States, where he has served in leadership roles for more than 10 prominent Marriott hotels.

Mr. Hart earned a degree in Hotel and Restaurant Management from Purdue University, and began his hospitality career in food and beverage programs with Restaurant and Catering Management roles at the Cleveland Marriott, Southbend Marriott, and Lexington Griffin Gate Marriott Resort.

After working as Director of Catering Sales at the Miami Airport Marriott, Mr. Hart transitioned to the West Coast, where he served as Director of Catering Sales and Director of Restaurant Operations at the Los Angeles Airport Marriott. He then took his expertise to Schaumburg Marriott in Illinois as Food & Beverage Director, before returning to Southern California as Director of Operations for both Manhattan Beach Marriott and Marina Del Rey Marriott.

On the West Coast, Mr. Hart lent strategic insight, leadership and hotel management experience as the General Manager for the Manhattan Beach Marriott, Seattle Airport Marriott, Redmond Marriott Town Center where he led the hotel's opening, and Old Town Pasadena Courtyard Marriott, before returning to the iconic Los Angeles Airport Marriott (LAX Marriott).

Currently General Manager at the LAX Marriott, Mr. Hart leads a seamless operation of the property's 1,004 guest rooms and 55,000 square feet of event space. Most recently, he guided the significant Southern California hotel through an entire property transformation, which re-imagined the LAX Marriott, and re-introduced the hotel as a sleek cosmopolitan center of innovation and exploration that is setting the stage of the next generation of travel.

Mr. Hart's passion for both service and quality has earned him recognition with awards such as Best in Class - Sales and Marketing Award as well as Sales Leadership Excellence Award from Marriott International. He is an active participant and leader in the Los Angeles community, and currently serves as an Executive Board Member for Gateway Los Angeles.

Please visit http://www.marriott.com/hotels/travel/laxap-los-angeles-airport-marriott/ for more information.

Mr. Hart can be contacted at +1 310-337-5339 or Jeff.Hart@marriott.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.