Editorial Board   Guest Author

Ms. Levitt

Rachel Levitt

Vice President, HVS Executive Search

Rachel Levitt is Vice President at HVS Executive Search based in San Diego. She brings a holistic approach to working with a diverse range of hospitality clients at both the mid-management and executive levels across all functional areas within organizations. Her career experience includes leading Talent Acquisition and Recruiting for Danny Meyer's Union Square Hospitality Group in New York, where she teamed up with operations leaders to create a strategy for building a sustainable pipeline of new talent. 

She has also held strategic partnerships and project management roles in the technology, finance and environmental fields. She partners with organizations ranging from entrepreneurial startups to those in the Fortune 500. Ms. Levitt's background combined with her passion for helping others find their best career paths naturally lends itself to the field of executive recruitment.

Ms. Levitt graduated magna cum laude with a Bachelor of Arts from the University of Michigan and earned an MBA from Columbia Business School in Leadership and Management Strategy. She is a founding member of the school's Innovation and Creativity in Business Society and remains active in the Real Estate and Hospitality Alumni groups.

Ms. Levitt is also dedicated to helping students navigate their careers and volunteers as a career coach and mentor through both the universities she has attended. "Nothing is more exciting and rewarding for me than helping others discover the next step in their career journeys. Whether it is a graduating college student, an experienced executive, or a close friend, I love helping people see the future, and their own potential, in a new light."

Please visit http://www.hvs.com for more information.

Ms. Levitt can be contacted at +1 516-248-8828 or rlevitt@hvs.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.