Editorial Board   Guest Author

Mr. Chamaria

Apurva Chamaria

Chief Revenue Officer, RateGain

Apurva Chamaria is the Chief Revenue Officer of RateGain, one of world's leading SaaS company's serving over 12,000+ customers in the travel and hospitality industry across 100+ Countries. In his role, he leads sales, marketing, alliances & customer success across the world.

Prior to RateGain, Mr. Chamaria was the Global Head of Corporate Marketing for HCL Technologies, a US$8-Billion global IT major. Under his leadership HCL became the fastest growing brand in the Interbrand top Indian brands list for 2 years in a row (No. 17 in 2016) and was ranked at No.378 and valued at US$4.4 Billion in the Brand Finance Global 500 2017 league table.

In 2016, Mr. Chamaria was awarded the "Marketer of the Year" by World Leadership Forum, "Digital Marketer of the Year" by IAMAI and "B2B Marketer of the Year" by Paul Writer. He was recently featured in Pluralsight Digi100 List Powered by Paul Writer, the recognition for the top 100 Digital Marketers in India. He also earned a spot on prestigious Campaign Asia-Pacific 40 under 40 in 2018.

Prior to HCL, Mr. Chamaria was the youngest country manager at Ranbaxy Laboratories (now Sun Pharmaceuticals) leading the business in Australia & NZ. He is Recognized by The Economic Times as amongst the top 10 angel investors in India in 2018. Investor at large helping exceptional founders scale companies in Fin-Tech, Global Services, AI, M2M, VR/AR/MR, Content etc & is a investor in companies like Witty Feed, Inc. 42, Josh Talks, Funlockar, Sponsify me, CubeRoot , Chq Book (Fin-Tech), Innov8 (Co-Working), Ahaa & Simulanis (AR/MR/ VR), Lucideus Tech (Cyber-Security) etc.

Mr. Chamaria is also a charter member of TiE, New Delhi. He is a columnist for the Pitch and Digital Market Asia magazines. His book "You are the key - unlocking doors through Social Selling" (Bloomsbury) hit#2 in the Amazon India Best-Sellers list* within 20 days of being launched in Jan 2016 and is currently a best-seller on the WH Smith best-seller list as #1. It was also recognized by Prime-minister Narendra Modi for contributing to Digital India.

Mr. Chamaria is regarded as a thought-leader on "digital transformation" and is regularly quoted in publications. He's a sought after speaker and has key-noted at TED x, IAMAI MarCon, DMAI GMAW, Oracle Cloud World, LinkedIn Tech Connect, Microsoft Ignite, Paul Writer GIIMS, Hindustan Times Top 50 Brands, Exchange for Media Pitch Top 50 Brands etc.

Please visit http://www.rategain.com for more information.

Mr. Chamaria can be contacted at +91 956-062-2700 or apurva@rategain.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.