Editorial Board   

Ms. Renton

Jane Renton

General Manager, Jumeirah Lowndes Hotel

Jane Renton is General Manager at The Lowndes Hotel, London. Ms. Renton has a wealth of experience in all areas of the hospitality industry. After studying Hotel Management and graduating from Gwent College of Higher Education, Renton secured a placement at The Gateway Hotel & Conference Centre, Newport where, over the space of five years, she trained in several roles. These included deputy head housekeeper, accommodation services manager and Events and Banqueting Manager, before taking a year's sabbatical in Australia and New Zealand. In 2004 she took up the post of General Manager at The Lowndes Hotel London where she continues to pursue her passion for personalized service and creating a unique 'home away from home' experience for her guests. Jane Renton is a member of many Professional Associations, including the British Hospitality Association, Hotel & Catering International Management Association, the London Chamber of Commerce and is an active International Committee member of The Front Office Managers' Association - AICR, organising the annual Young Receptionist of the Year Competition.

Ms. Renton can be contacted at 442078231234 or jane.renton@jumeirah.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.