Editorial Board   Guest Author

Mr. Connolly

Patrick Connolly

Chief Customer Officer, Orange Lake Resorts

Patrick Connolly provides strategic vision and leadership for Orange Lake Resorts' operations, guest services and the company's Holiday Inn Club product, managing its development, growth and delivery to more than 125,000 Club members throughout the world.

In his role, Mr. Connolly also manages inventory and operations for the growing resort portfolio, as well as customer service and product engagement for more than 340,000 owners and Club members.

Mr. Connolly's strategic leadership and initiatives were instrumental in the growth of the company from a single-site timeshare property in 2006 to 28 resort properties located in 14 states today.

In 2009, he also helped to conceptualize and launch the company's first luxury villa product, the Signature Collection, which is has expanded from its launch at Orange Lake Resort in Orlando, FL to ten resorts across the country. His teams have been honored with numerous industry and national hospitality awards for guest service and operations.

Mr. Connolly's career encompasses 30 years in customer service and manufacturing roles, including extensive experience in the mortgage and timeshare industries. For nearly a decade prior to joining Orange Lake Resorts in 2006, he was engaged in the member servicing divisions as Senior Vice President of Membership for RCI® North America, the largest timeshare exchange company in the world, and oversaw many of their relationships with numerous member clubs throughout the industry. He also held previous management positions with PHH Mortgage and General Electric.

Mr. Connolly holds a B.S. from Notre Dame University and an Executive M.B.A from the University of South Florida.

Please visit http://corporate.orangelake.com for more information.

Mr. Connolly can be contacted at +1 407-395-6876 or pconnolly@holidayinnclub.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.