Editorial Board   

Ms. Ochoa

Grazia Sorice Ochoa

Senior Category Director, Travel Category, Yahoo! Search Marketing

Grazia Sorice Ochoa joined Yahoo! Search Marketing in June 2005, bringing 7 years of online travel and search marketing experience to her position as Senior Category Director, Travel. In this role, Grazia's primary goal is to develop and implement the company's travel category initiatives aimed at helping top tier travel companies maximize the effectiveness of their search marketing campaigns. Prior to joining Yahoo! Search Marketing, Ms. Ochoa was Director of Marketing for Lodging.com (a Cendant company) where she managed all consumer marketing efforts, including a multi-million dollar search campaign. She was also the Director of Vacation Rentals while at Cendant and prior to that held positions as VP Marketing with Viator and eGulliver, where she was a co-founder. Ms. Ochoa earned an MBA from Emory Business School and a BA in English & Economics from Denison University.

Ms. Ochoa can be contacted at Grazia@Yahoo-Inc.Com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.