Editorial Board   Guest Author

Ms. Palatucci

Gio Palatucci

Director of Social Media Services, Sparkloft Media

Gio Palatucci serves as Director of Social Media Services at Sparkloft Media, a global social media agency. Sparkloft Media has specialized in social media since the inception of the medium, and continues to foster online conversations for clients around the world, through the development and implementation of strategic campaigns on all leading social platforms.

At Sparkloft Media Ms. Palatucci oversees the development and optimization of the agency's core programs and services, including influencer marketing. In more than six years at Sparkloft Media, she has helped develop innovative influencer programs, advising the client services team on the execution of more than 130 influencer trips that have generated 185+ million impressions, 6.8 million engagements and earned numerous industry awards.

Ms. Palatucci's award-winning work for domestic and international tourism organizations include Brand USA (Visit The USA), South African Tourism, the German National Tourist Office, Crystal Cruises and numerous hotel brands. Her work on South African Tourism's #MeetSouthAfrica program— now in its third year—garnered an HSMAI Platinum Adrian Award.

Her experience extends nearly a decade in the travel and tourism industry, beginning at National Geographic Traveler magazine. At Traveler, Ms. Palatucci spearheaded the growth of the magazine's social media audience, managed the award-winning Intelligent Travel blog and was a producer on the successful "Where's Andrew?" Digital Nomad series.

Her early education in sense-of-place storytelling continues to frame the work Ms. Palatucci provides to her clients today. At Sparkloft we believe everything is social. Ms. Palatucci leads her clients to success at the crossroads, where social insights meet compelling narratives.

Ms. Palatucci has a bachelor's degree from The George Washington University. She currently resides in Washington, D.C., where she leads the local Sparkloft DC team.

Please visit http://www.sparkloftmedia.com for more information.

Ms. Palatucci can be contacted at +1 503-455-4937 or gio@sparkloftmedia.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.