Editorial Board   Guest Author

Mr. Manley

Christopher Manley

Chief Operating Officer, Stonebridge Companies

Chris Manley joined Stonebridge Companies as Chief Operating Officer in January 2015. Stonebridge is one of the premier hospitality development and management companies in the United States.

Stonebridge's current portfolio entails 58 hotels with more than 9,000 rooms nationwide and 3,000+ team members. This diverse listing of properties includes select-service, extended-stay, mid-scale and full-service hotels in markets throughout the U.S. We hold franchise licenses with Hilton Worldwide, Marriott International, Hyatt and InterContinental Hotel Group.

Stonebridge's mission is to provide Distinguished Hospitality™ through the four key components of our mission statement: service, relationships, careers and results. Our core values are what drive our company. We strive to create a respectable, stable, and enjoyable workplace, to conduct our business with integrity, to recognize and celebrate our innovative associates, to uphold quality standards, to provide unparalleled service, and to support the communities in our back yards.

Mr. Manley is also a board member of the American Hotel & Lodging Association (AHLA), the sole national association representing all segments of the U.S. lodging industry. He also serves on Marriott's franchise advisory committees for the Renaissance and Aloft brands.

Prior to joining Stonebridge Companies, Mr. Manley spent 15 years at The Pauls Corporation, a real estate investor developer across multiple asset classes. He was president of the real estate services company and Chief Financial Officer/Chief Accounting Officer for the entire organization.

Mr. Manley received his master's degree in professional accounting and bachelor's degree from the University of Texas in Austin.

Please visit http://sbcos.com for more information.

Mr. Manley can be contacted at +1 303-785-3100 or cmanley@sbcos.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.