Editorial Board   

Ms. Tounta

Philia Tounta

General Manager, Apokoros Club Hotel & Villas

Philia Tounta has been working in the tourism sector for 23 years. She has worked in various hotels, travel agencies and unions in Greece and abroad.

Currently Ms. Tounta is a General Manager of Apokoros Club Hotel & Villas in Athens. In addition, she is a Customer Service Manager at Thamiris Hotels in Crete, and Founder of the upcoming Activities web site “meetauthenticcrete” as well as a sales rep at “Crete Focus”.

Ms. Tounta is a hospitality & tourism consultant for small medium sized hotels, a Tourism Ambassador in Hellenic Tourist Society, an editorial board member for the Journal of Tourism & Hospitality Management New York USA, a provocateur in seminars and occasionally speaks at  industry conferences. She is a freelance author to various online international and local blogs (hotelspeak, hotelexecutive, traveldailynews, ehotelier, etc).  She often participates in discussions in Greek Radio Channels and has been interviewed by various journalists from abroad concerning tourism issues.

Ms. Tounta acquired an MBA Degree at UK Leicester (Employee Relations), a Bachelor Degree in Athens (Organizational Behavior &Management), and a Diploma in Tourism and a Diploma in CRM, UK. She speaks English, French, Spanish, Russian and Italian and she is a member of TIES, HTS, Bedposts, etc. She has attended numerous seminars and workshops concerning tourism and small business management.


Ms. Tounta can be contacted at apokorosclub@yahoo.gr

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.