Editorial Board   Guest Author

Ms. Snyder

Nancy Snyder

Senior Manager of Hospitality Sales, Legrand North America

Nancy Snyder is the Senior Manager of Hospitality Sales at Legrand North America. She leads market development activities, and grows the sales of electrical products, lighting controls and room management systems in North America by establishing executive level relationships with large hotel chains, as well as the largest developers and owners of hotel properties.

Ms. Snyder began engaging with the hospitality market in the textile and furniture industries and in her previous role with the adorne collection by Legrand. With expertise and Upscale Hospitality segments, she is an accomplished sales leader and has a demonstrated history of success in providing solutions to the hospitality industry as well as architectural and design industry.

Ms. Snyder knows how hotel properties can identify areas of opportunity to improve the guest experience in relation to interactions with power and light sources, and how to understand available product solutions that deliver connectivity experiences that meet and exceed guest expectations. She can speak to how priorities of guests and properties intersect with design decisions in addition to understanding the ultra-connected traveler landscape and the associated power and connectivity-based trends that are driving new challenges for properties.

Ms. Snyder has led a number of webinars educating specifiers and hotel executives on topics like, “Designing Delightful Hospitality Environments for Connected Guests.” She has also written articles for a variety of hospitality and design publications including LODGING, The Construction Specifier, and Interiors + Sources.

Ms. Snyder can be contacted at 978-807-0515 or nancy.snyder@legrand.us

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.