Editorial Board   Guest Author

Ms. Hitchcock

Amanda Hitchcock

Copywriter, BCF Agency

“It's Hitchcock, like Alfred.”

That's likely the response you'll get if you ask Amanda Hitchcock for her name. We still don't know if she's actually related to the Horror-Film Legend, but if she inherited anything from her namesake, it'd be a fierce determination— and a knack for storytelling.


Ms. Hitchcock's on-the-move childhood made home a difficult thing for her to define. As years passed and as locations continued to change, she practiced artistic expression with relentless refinement, driven by a deep fondness for the empathetic truth found in conceptual understanding. To Ms. Hitchcock, that simplicity, seeing oneself in the story of another, was belonging. This, she decided, was home.


Today, she approaches the blank page with all the ambition of a Horror-Film Legend, aiming to present content through the right lens; to catch the critical tilt— that unexpected, essential, impactful angle through which a story becomes truth, a idea ascends to canon, and a young girl, searching for belonging and determined to connect people around the world, hears the words, “Welcome home.”


Ms. Hitchcock achieved the status of a published writer well before obtaining her college degree. She delivers a list of notable work across a variety of national and international publications, along with a dynamic editorial career and diverse professional network. Today, she's brought her passion for creative expression and engagement to the advertising industry as a Copywriter for BCF Agency. From screenwriting to social media campaign development, Ms. Hitchcock has crafted content across all screen sizes for a diverse collection of travel-tourism, destination, lifestyle, and hospitality brands nationwide. 

Please visit http://www.bcfagency.com for more information.

Ms. Hitchcock can be contacted at 757-497-4811 or amandahitchcock.media@gmail.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.