Editorial Board   Guest Author

Mr. Ahler

Patrick Ahler

Partner & Vice President of Marketing, Lights On Digital

Patrick Ahler is a dedicated performance marketer, with 15 years of experience specializing in consumer behavior, multi-channel optimization strategies, and delivering top ROI. He has served in a wide variety of roles including: entrepreneur; executive; coder and designer; and project manager in the production of hundreds of web projects. His success is a direct result of his extraordinary interest in problem-solving and his genuine desire to help others.

Mr. Ahler is an expert at empowering clients to make better decisions through quantifiable results backed up by easy-to-use data. He believes that all businesses should have access to high-quality digital and revenue-management solutions.

Mr. Ahler has worked with major Hawaii hospitality brands including Aqua Hospitality and information technology companies such as Superb Internet. He has also served as president of Empowered Internet Solutions and as a systems administrator for Vikus Corporation.

He holds a bachelor's degree in computer systems administration from Southern Adventist University in Tennessee.

Mr. Ahler is co-owner and one of the founders of Lights On Digital, a Honolulu-based digital marketing agency. It was established in 2014 with roots in the hospitality and visitor industry. The company pairs an in-depth understanding of hotels and resorts with the know-how and cutting-edge tools of a leading tech company.

Lights On works with more than 1,500 hotel rooms across 25 properties in Hawaii, mainland U.S., and internationally. The company recently earned two Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), and two Horizon Interactive website awards. In 2017, it was honored with a Pele Award from the Hawaii Chapter of the American Advertising Federation.

Please visit http://www.lightsondigital.com for more information.

Mr. Ahler can be contacted at 808-213-3010 or patrick@lightsondigital.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.