Editorial Board   Guest Author

Mr. Ouri

Ahmad Ouri

Chief Executive Officer, SONIFI

A proven high growth business leader with a hands-on technology background, Ahmad Ouri joined SONIFI® Solutions, Inc. as Chief Executive Officer in January 2015. He has introduced a culture of innovation into the company as evidenced by the number of new products launched and the amount of patents filed over the past 24 months.

Mr. Ouri's track record includes building strong teams, driving new business growth, and managing large-scale/high impact changes that support innovation and operational efficiency with the right balance that drives incremental value. SONIFI is the leader in innovative guest engagement solutions for the hospitality and healthcare industries serves 500 million travelers in over 1.1 million hotel rooms annually. The company's core services include internet services, mobility, interactive television, and free-to-guest solutions along with unparalleled nationwide technical support and professional services.

Prior to joining SONIFI, Mr. Ouri held the role of CEO of Technicolor's digital out of home media company, IZON Media. Previously, he served as Technicolor's Chief Marketing Officer and was responsible for rebranding the company from Thomson to Technicolor. He joined Technicolor in 2002 and held multiple leadership roles including president of Technicolor Digital Cinema and President of Content Services division, overseeing worldwide visual effects, post-production and distribution services. He then assumed the role of Chief Technology Officer, defining and implementing technology strategy working closely with Hollywood studios.

Before joining Technicolor, Mr. Ouri was CEO of Philips Electronics' MP4Net, a startup focused on content streaming products. Prior to that, he was President and GM of Philips' video server division serving the broadcast and post-production segments. He attended the University of Utah, where he graduated with two Bachelor of Science degrees in electrical engineering and mathematics, a Master's in business (MBA) and completed studies for a Master's degree in engineering (instrumentation).

Please visit http://www.sonifi.com for more information.

Mr. Ouri can be contacted at 605-988-1210 or aouri@sonifi.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.