Editorial Board   Guest Author

Ms. Sandoval Valdes

Brenda Sandoval Valdes

Associate Partner, LINKS WorldGroup

Brenda Sandoval Valdes is a well-rounded Executive with over ten years of experience in marketing, media, advertising, public relations and strategic planning. Ms. Valdes is Associate Partner at LINKS WorldGroup. Her responsibilities include managing and overseeing the marketing and public relations departments that is spread among several markets.

Ms. Valdes plays a key role in maintaining strong relationships both with media as well as with clients. Her specialties include developing strategies, creating strategic media placement programs that are tailored to each client's need and always striving to maximize budgets and exposure reach within clients' allotted budget. This broad experience has been developed in several industries such as Travel & Tourism, Hospitality, High-end Real Estate and Luxury Lifestyle.

Since 2013, Ms. Valdes has lead and managed as Vice President all paid and earned media campaigns for accounts in markets such as North America, South America, Central America, the Caribbean and European markets. She has been instrumental in numerous accounts including accounts such as Row NYC, VivaAir, Rosewood Sense Spa¬ a Starwood Hotel, Trump Ocean Club International Hotel & Tower Panama, Elysee Miami, Biscayne Beach, Armani Casa, LAN and TAM Airlines among others.

LINKS WorldGroup is a premiere global marketing communications & public relations agency with offices located around the world. The agency is built to serve clients and offer impactful, intelligent and innovative solutions to all of their marketing needs. LINKS provides the fastest, most-effective methods for driving traffic and sparking conversations that keep their clients moving forward, toward the results they desire.

In the past years, LINKS has helped leading hotels and hospitality brands gain exposure and voice within primary international markets. Through digital public relations and marketing efforts, LINKS has increased sales, traffic, and brand recognition for some of the industry's biggest brands. LINKS current roster of clients includes but is not limited to: Viva Air, Row NYC, The Knickerbocker New York, The Quin, Washington Park Hotel, Kayak, Cayman Islands Tourism Board, Travel Israel and Travel New Zealand.

Please visit http://linksworldgroup.com for more information.

Ms. Sandoval Valdes can be contacted at 786-360-3514 or Brenda@Linksworldgroup.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.