Editorial Board   

Ms. Ross

Lisa Ross

President & Partner, rbb Communications

Lisa Ross is president and co-founder of rbb Communications, a marketing communications agency ranked among the nation's top 50 firms, headquartered in Miami, Florida with offices in Fort Lauderdale, Los Angeles and the New York area. She also serves as managing partner of Spiderboost Communications, a digital marketing agency within rbb's family of brands.

An experienced marketer, Ms. Ross' career spans over 25 years developing breakout brands. She oversees new client relationships for rbb as well as the firm's Travel and Digital Practices.

Ms. Ross has counseled numerous hospitality and lifestyle companies including Apple Leisure Group, AMResorts, Hilton, Norwegian Cruise Line, United Airlines, Virgin Voyages and Zumba Fitness, among others, to tap award-winning breakout strategies to innovate, communicate with soul and build emotional connections with customers. Ms. Ross inspires companies with insights to create customer passion that leads to increased sales and market share.

rbb has won every major communications award and was named "Agency of the Year" four times over the past decade. In 2017, Ms. Ross was named one of HSMAI's Top 25 Minds in Hospitality Sales & Marketing. Her creativity and entrepreneurialism has gained her recognition in Who's Who in Communications; Enterprising Women's Top 100 Female Executives and the Business Journal's Most Influential Business Women.

Currently, Ms. Ross serves as a member of HSMAI's Marketing Advisory Council and a Platinum judge of the Adrian Awards as well as judging several leading PR awards programs. She is the America's Co-Chair of PROI, the largest global partnership of independent communications agencies, a member of the Women Presidents' Organization (WPO); and serves the Strategic Forum as a board member and former chair. She also is a past board member of Big Brothers Big Sisters of Miami.

Ms. Ross graduated from New York University with a bachelor's degree in English Literature. She has attended Columbia University's Executive Education Leadership Program and has completed several management courses.


Please visit http://rbbcommunications.com for more information.

Ms. Ross can be contacted at +1 305-448-7457 or lisa.ross@rbbcommunications.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.