Editorial Board   Guest Author

Mr. Brader

Reto Brader

Vice President of Worldwide Sales & Business Development, Barix AG

Reto Brader is VP of Worldwide Sales & Business Development at Barix AG, a Zürich, Switzerland based manufacturer of Audio over IP solutions, codecs and IoT devices for the Audio/Video, broadcast, security, retail and hospitality markets. Barix offers expertise and tailored solutions for system integrators that need to implement audio communications and control for a variety of applications in a cost effective professional way. Since joining Barix, Mr. Brader has assisted many small and large companies in implementing an audio distribution strategy while consulting small and large hotel and retail chains in particular. Mr. Brader brings 20 years of international experience in sales, marketing and sales development in the audio, video and datacom technology space. He holds a Master's degree in Business and Administration (MBA) from University of Alberta; and a Bachelor's degree in Electronic Engineering from Fachochschule Brugg/Windisch. Mr. Brader is an expert on digital content distribution technologies, and has served at a speaker at recent audio-video industry events including the ISE conference in Amsterdam. Before joining Barix, Mr. Brader worked as a Sales Manager at IMS, where he helped customers improve their communications and management efficiency through innovative, user-friendly software-defined solutions. Before that, Mr. Brader held high level positions at Utah-Scientific, a broadcast equipment supplier where he served as Director of Business Development for three years; and Pixelmetrix Corp., where he served as General Manager of Regional Offices for nearly a decade. He began his career with Alcatel and Hewlett Packard in Switzerland and Canada as Product Manager, where he spent nearly five years.

Please visit http://www.barix.com for more information.

Mr. Brader can be contacted at 41434332211 or sales@barix.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.