Editorial Board   Guest Author

Mr. Ferrier

Chris Ferrier

Executive Chef, The National Conference Center

Executive Chef Chris Ferrier joined the team at The National and West Belmont Place in 2015. The property is one of the largest meeting, training and event facilities in the nation located within close proximity to Washington Dulles International Airport and just outside of Washington, DC. Chef Ferrier's background includes experience in high-volume kitchens and 4-star resorts, banquets and fine dining. Most recently, he served as executive chef at The Fairfax at Embassy Row. His resume includes various Hyatt Hotels and resorts, Boar's Head Inn, and the Lodge at Pebble Beach. He is a graduate of the Culinary Institute of America. As a property that specializes in hosting meetings, training meetings, trade shows, weddings and special events, food is a significant factor. “Chris shares our mission and vision in working with local farmers to source local food for sustainability, freshness and quality,” Lawson explained. “He has brought our culinary offerings to the new and higher level.” Chef Ferrier is now sourcing from additional local farms for The National and West Belmont Place. This is no ordinary feat given the fact that, at times, there are more than 1500 meals prepared in one day. With new renovations throughout the property, including The National dining room, the Black Olive Bar, and a new Lavazza Coffee shop, it is only fitting that the property also features an expanded culinary program with new catering menus for West Belmont Place and great new menu items at The National. In addition, The National has added a Chef's Table where guests of the property can opt to hold a special dinner for up to 20 people in the kitchen with Chef Ferrier. In recognizing the importance of food to meetings, “We know that food plays an important role in the overall experience of our guests and their meals,” added Lawson. “And we also know the value that food plays in ensuring that meetings, including training meetings, are more efficient and more productive when participants are eating food that effectively fuels their minds.”

Please visit http://www.conferencecenter.com for more information.

Mr. Ferrier can be contacted at 703-729-8000 or sales@conferencecenter.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.