Editorial Board   

Ms. Mockerman

Lily Mockerman

Founder, Total Customized Revenue Management

President and CEO of Total Customized Revenue Management (TCRM), Lily Mockerman is a passionate and devoted leader and practitioner in the revenue management field. She has developed strong analytical skills and experienced foresight, is technology-savvy in many hotel systems and can clearly communicate vision and strategy for her clients and team.

Ms. Mockerman earned her Bachelor of Science degree in Hotel Management from Johnson & Wales University. Following graduation, Ms. Mockerman's career has encompassed a variety of roles and responsibilities, including positions with independent full-service, boutique and resort hotels, and work with major brands including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, Marriott International, IHG and Hyatt, and various hotel management companies.

In her previous roles, Ms. Mockerman worked in the operations department with positions in Rooms Management and Food & Beverage, giving her a thorough understanding of how both the sales and revenue departments impact hotel operations. With 13 years of diverse hospitality experience under her belt, Ms. Mockerman founded Total Customized Revenue Management in 2012 using her passionate vision to become the premier provider of revenue management services for the hospitality community.

In recognition of these efforts, she was named 2015 Revenue Management Professional of the Year by HSMAI's Arizona Chapter. Ms. Mockerman brings a hands-on, customized approach and extensive knowledge of the industry and competitive landscape to her clients. By balancing high guest satisfaction ratings and operating costs as well as delivering a growing revenue margin, her high level of attentiveness continues to show great profit return.

With this approach, Total Customized Revenue Management provides leading revenue management and hospitality consulting services to a variety of hotels and resorts through a customized, integrated approach. Total Customized Revenue Management continues to grow under Ms. Mockermans' leadership and has recently begun to expand into international markets.

Please visit https://www.tcrmservices.com/ for more information.

Ms. Mockerman can be contacted at 623-536-7066 or lily@tcrmservices.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.