Editorial Board   Guest Author

Mr. Scypinski

Rob Scypinski

Senior Vice President of Industry Relations & Events, Hilton Worldwide

Rob Scypinski is Senior Vice President of Industry Relations and Events, the Americas, for Hilton Worldwide. Mr. Scypinsky is a key figure in spearheading and strategizing how Hilton's portfolio of hotels engage with customers and plays a crucial role in deepening sales relationships with key stakeholders in the industry.

Mr. Scypinsky constantly keeps his finger on the pulse of the industry for innovative ways to evolve Hilton's meeting and events offerings and take the friction out of business and group travel. He is a 40-year veteran of the hospitality industry and began his career at Hilton Atlanta in 1984.

Prior to his current role, Mr. Scypinski was Senior Vice President of Hotel Sales in The Americas. He also served as Regional Vice President of Sales and Marketing Western Region, West, overseeing the Sales Operations for 40 hotels from Alaska to Mexico, and was Director of Marketing & Sales at Hilton San Francisco for nearly 15 years.

Mr. Scypinski is a long standing member of several hospitality industry organizations. He was a founding member of the Northern California Professional Convention Management Association (PCMA) chapter. He is currently on the MPI and Meetings Mean Business Coalition boards and has was previously on both the PCMA Foundation and Meeting Professionals International Foundation boards. He has served as faculty for many sessions on contracts and legal language, revenue management, sales, customer engagement, and partnerships.

Mr. Scypinski's multiple industry recognitions include the honor of being named a 2016 Changemaker by MeetingsNet and his induction into Hilton's prestigious Circle of Excellence Award in 2000. He holds a Bachelor of Science degree in Hotel and Restaurant Management from Pennsylvania State University.

Please visit http://meetings.hilton.com for more information.

Mr. Scypinski can be contacted at +1 703-883-1000 or Rob.Scypinski@Hilton.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.