Editorial Board   

Mr. Navach

Jeff Navach

Vice President of Marketing, MediaAlpha

Jeff Navach is the Vice President of Marketing for MediaAlpha where he is responsible for leading all marketing activities, including brand development, demand generation and customer insights. MediaAlpha innovates at the intersection of programmatic technology and vertical search, bringing transparency and efficiency to both buyers and sellers. Its platform empowers advertisers to more effectively engage high-intent consumers through a variety of touchpoints to increase campaign ROI. Publishers gain granular control over their inventory to optimize yield and maximize revenue. MediaAlpha is an advertising technology company that enables and optimizes the real-time buying and selling of vertical and comparison search media. MediaAlpha's advertising technology platform powers over 25 million high-value transactions annually, representing more than $200 million in media spend across travel, insurance, personal finance, education, and home services verticals. At MediaAlpha Mr. Navach leads the company's marketing activities, bringing a customer-centric focus to building brand awareness and driving demand for MediaAlpha's exchange technology solutions. He favors a results-oriented approach to growth strategies, sales and marketing, and corporate development. The company has recently applied its comparison search media technology in the travel & tourism space, generating revenue on bottom-of-the-funnel media for hotels, airlines, auto rentals, cruises, and destinations. Prior to joining MediaAlpha, Mr. Navach was Vice President of Professional Services and Customer Success at Valkre Solutions. He has spent over 10 years focused on customer engagement and B2B sales & marketing in the software and digital media industries. Mr. Navach holds an M.B.A. from The University of Chicago Booth School of Business and a B.S. in Business Economics from UCLA.

Please visit http://www.mediaalpha.com. for more information.

Mr. Navach can be contacted at 773-988-8754 or jeff@mediaalpha.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.